Bru in Leicester, a cherished UK coffee franchise aimed to modernise while staying true to its rich heritage. Tasked with revitalising its brand for the digital age, our goal was to refresh its identity, blending tradition with contemporary appeal to keep it at the heart of UK coffee culture.
The franchise, despite its loyal following and quality offerings, faced a disconnect between its traditional image and the expectations of a new audience. Our challenge: revitalise the brand, update the website, and unify its presence across digital and print channels, social media, photography, video production, and content creation—all while preserving its beloved essence.
Client Type:
Food and Beverage, Coffee Franchise
Work:
Branding and Identity, Digital, Print, Graphics, Interior, Marketing, Social Media, Photography, Video Production, Content Creation, Web, Apparel, Promotional, Advertisements
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We updated the franchise's branding, blending tradition with modernity to appeal to loyal and new customers alike. This refreshed identity, honoring its heritage while incorporating contemporary elements, radiates warmth, quality, and community spirit. Our holistic marketing approach ensures consistency across digital and print platforms, utilizing the new branding to create cohesive materials that reach customers online and offline
In today's digital realm, we've maximised impact by blending traditional and digital channels, notably through targeted social media campaigns. This approach has fostered an engaged community of coffee enthusiasts. Additionally, our loyalty app seamlessly integrates the franchise's branding, enhancing user experience with features like real-time updates and geolocation.
The coffee franchise's transformation showcases the impact of comprehensive brand revitalisation. It's now a beloved spot for coffee lovers in Leicester and beyond, engaging customers across multiple channels. By blending tradition with innovation, we've ensured its continued success.
